About Us

Fairfield began in 1967, establishing a Lotus Franchise based in Leigh-on-Sea in Essex. Six years on, in 1973 Fairfield chose to become exclusively a BMW Dealer. In 1981 Fairfield’s current Head of Business, Peter Dodson, joined the company as an Accounts Clerk and in 1986 Fairfield BMW relocated to Bellhouse Lane, Leigh on Sea. Also, within that year, Mike Styles the current owner of Fairfield was employed as the Sales Manager. In 1990, the Fairfield Bodyshop opened; a BMW approved accident repair centre. Fairfield moved to their current site located on Arterial Road, Leigh-on-Sea in 1997 and in 2000 Fairfield scooped a prestigious award by winning BMW Dealer of the Year. The Fairfield MINI showroom was opened in 2001 and was one of the first standalone MINI operations in the Country.


After extensive refurbishment at the BMW site in 2013, Fairfield opened the doors of its state-of-the-art MINI Dealership, in 2015, located next door to BMW. Fairfield’s success over the years has seen them win numerous awards for both Brands, culminating in 2018 by being nominated for and winning: BMW Retail Sales Retailer of the Year, MINI Aftersales Retailer of the Year, MINI Sales Regional Retailer of the Year and Peter Dodson won Head of Business of the Year.

Fairfield are extremely proud of the success they have had since the opening of their very first showroom in 1967 and now, as then, continue to be a family owned and run business.

Since 1967 Fairfield has offered the highest levels of service and expertise. We aim to provide a 5 star Customer Experience to every customer. When we exceed your expectation, or if we fail to meet our own high levels of service please do not hesitate to contact me.

Peter Dodson Head of Business 01702 420111.